Valient Market Research Blog Emotional Branding : How Brands Connect With Consumers

Emotional branding is considered a strong component to marketing success. "What consumers want now is an emotional connection- they want to be able to connect with what's behind the brand, what's behind the promise" (The Persuaders, 2004).The goal through emotional branding is to create a bond between the consumer and the product by provoking emotion. [...]The post Emotional Branding : How Brands Connect With Consumers appeared first on Valient Market Research.