Lifetime value, which was formerly a discrete line item in all Upsight service agreements, can now be requested as part of our standard analytics offering. Existing customers interested in taking advantage of this new feature can contact their dedicated CSM to have it added to their dashboards. This exciting change is the result of some hard work from our dedicated team of data scientists and engineers, who have been able to dramatically streamline the LTV calculation process. Furthermore, thanks to Upsight’s flexible metric handling and data visualization capabilities, marketers can measure LTV across any standard dimension including country of origin or attribution source. The result is a graceful, lightweight BI solution that we’re thrilled to be offering to any new or current analytics customers.