Press Release: Upfront Ventures : P.S. XO Merges with Seedling, Raises $7 Million

LOS ANGELES--(BUSINESS WIRE)--P.S. XO, an e-commerce company co-founded by Soleil Moon Frye and Kara Nortman, announced today that it has merged with Seedling, an internationally-recognized toy and crafting brand founded by Phoebe Hayman that offers a rich catalog of high-quality products designed to help fuel imaginations. Seedling's products are already sold internationally, and are available in thousands of retailers including Neiman Marcus, Nordstrom, Macy's, Barneys, Harrods, Selfridges an

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Yves Sisteron's photo - Managing Partner of Upfront Ventures

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Yves Sisteron

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Upfront Ventures focuses on investing in technology based companies. Read more