Uniqode Blog Unique Single-Use Codes Are the Future of Affiliate Tracking

Affiliate marketing is one of the most effective channels for customer acquisition. But in today's digital environment, the industry faces an evolving challenge: accurately attributing sales in a privacy-first world.One major contributing factor? Generic discount codes.Suppose you're still relying on multi-use codes to track affiliate or influencer performance. In that case, there's a strong chance that valuable partners aren't receiving the credit they deserve, and conversely, that some commissions are being paid out inaccurately. Combined with increasingly strict privacy regulations and shifting user consent behaviour, attribution accuracy is under more pressure than ever.So, how can we move forward?Let's explore why unique single-use codes offer a promising way to improve accuracy, protect budgets, and unlock a fairer system for all stakeholders in the affiliate ecosystem.