Uniqode Blog Custom Error Messaging in eCommerce is Crucial and Boosts Conversions

Imagine you're shopping online, you've found the perfect item, and you're ready to check out. You enter a discount code you've received, only to be met with a vague message: "Code not valid." Frustrated and confused, you abandon your cart. This scenario is all too common in eCommerce and highlights the importance of clear, custom error messaging.