Consumers are well aware of the many problems associated with the meat industry. Whilst the environmental cost and shocking animal cruelty involved in meat production have been widely reported on, data has shown that very few consumers are prepared to change their diets long-term. Plant-based meat products were heralded as the key to encouraging people [...]The post Cambridge-based Uncommon raises €28 million to scale cultivated pork to mainstream appeared first on EU-Startups.