Um Bongo: Um Bongo characters feature on UK lorries, driving fans to Facebook

Building on the runaway success of the 2013 Um Bongo brand relaunch, the Um Bongo characters are taking to the road with six permanently branded Um Bongo lorries.The jungle scenes and cartoon branding will completely cover the lorries, encouraging consumers to join in the fun on the brand's Facebook page.Consumers are encouraged to spot the lorries and create an Um Bongo Road 'trip map'.James Logan, commercial director, Refresco Gerber, said: "Um Bongo is a crazy, fun brand with an innocence that children and adults love and have done since the 1980s. Facebook fans are primarily adults aged 18-40 who love engaging with the brand and one another in a lighthearted way."Food & drink companies should engage more with social media