By Mary Bonesz, Trade Show Management You’ve done your research and you’ve booked a booth at a tradeshow. Now what do you do? Exhibiting at a trade show is one of the most efficient and effective way to meet your target audience face to face. Where else can you connect with crowds of people who are looking for what you are offering? It might seem easy but there’s a lot of planning that goes into a successful trade show. Here are a couple of ideas on where to begin o [...]