TVSquared: Innovid Buys TVSquared For $160 Million, Adding Linear TV Measurement

Innovid (NYSE: CTV) might need to tack "and linear TV" onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of television measurement provider TVSquared on Monday. The deal totals $160 million and should close by midyear. TVSquared adds 150 (mostly engineers) to... Continue reading »The post Innovid Buys TVSquared For $160 Million, Adding Linear TV Measurement appeared first on AdExchanger.