Tunnel 7 Blog The AI Effect: 5 Ways SEO Transforms in 2024

{bl-brief}AI is here, there's no denying that! It's changing how we work, how we market, how we interact with each other and much more. But what about the world of SEO? Not surprisingly, AI is changing SEO too. AI helps us understand what users meanAI helps us understand what users mean when they search for something (aka, user intent). This isn't new - AI tools have been helping search engines do this for a while now. They do it by using natural language processing (NLP) and machine learning to better understand details about the user's search, such as context and semantics. AI tools are likely to get better and better at doing this over time. So you'll want to continue using SEO tools that leverage AI to help with things like keyword research, etc. Again, not new, just increasingly important.Web searches will get more conversationalAs we get used to interacting with AI tools, Semrush suggests that our web searches will get more and more conversational. This will make understanding a searcher's intent even more important and may start to make content built around specific keywords less effective. So be ready to answer conversational queries in your SEO content and continue writing long-form content that provides information that your users need.We'll start seeing more zero click searchesMoving forward, users will likely get more and more information directly from the search engine results page (SERP), instead of clicking through to a website. So having content that can easily be pulled into Google's SGE results (and also Featured Snippets) will be important. Tracking metrics may changeSEO expert Areej AbuAli suggests that the metrics that we use to measure SEO results may change as well, with a move toward tracking things like overall brand visibility and conversion rates, and less on more traditional SEO metrics. So over time we will likely need to change how we think about and measure the success of our SEO efforts.SEO tasks will be streamlinedChat GBT and other AI tools make things like generating SEO content outlines and getting initial ideas for keywords quicker. And expect new ways that AI can help us streamline SEO tasks in the months ahead. Next upWeb content for humans by humans! It's more important than ever these days, with the increase in AI-generated web content. Best practices for SEO content in 2024 is our next blog topic - stay tuned!Sources: https://kenpeluso.me/mastering-search-intent-with-ai/https://www.semrush.com/blog/ai-seo/https://moz.com/blog/2024-seo-content-predictionshttps://www.semrush.com/goodcontent/content-marketing-blog/ai-seo-content-marketing/https://www.linkedin.com/pulse/conversational-search-here-take-9-smart-steps-seo-content-carroll