Customer service is key in today's business world. Customers these days have the power to do their own research to compare products and services online, so companies need a way to stand out beyond this. How an organization reacts to customers and how they build their customer relationships go a long way in leading to a buyer choosing you over the competition. By improving upon your customer service, you can improve your customer acquisition and retention, and ultimately your bottom line. One way you can do so is through cloud communications.