TSIA Blog Microtransactions: Putting Existing PS Resources to Work for Additional Revenue

TSIA's Technology Services World (TSW) conference is coming up, May 7-9 at the Manchester Grand Hyatt, right on the Embarcadero in San Diego. Our theme for this conference is "Blending Service and Sales Motions." I have the honor of giving the pre-conference keynote at 11:45am, and this gives me the opportunity to talk about a trend I'm seeing for professional services: microtransactions. Here's the story: