TSI Blog The Shortcomings of Treating your Customer like a Customer?

For years, we have heard business authors, professors and consultants preach about enhancing how we should conduct business - particularly in the area of providing the product or service to our customers. Sam Walton has written about this and I've read countless articles in Harvard Business Review (HBR) that espouse the value of thinking aboutRead MoreThe post The Shortcomings of Treating your Customer like a Customer? appeared first on TSI.