Ok, We Admit It, We Were Worried. Sara, our owner, began to realize, in mid-2019 that something wasn’t right. We have always been the kind of marketing agency that values the look and feel of a brand. We know imagery and design are essential factors in achieving goals. However, we insist that there must be an equal focus on data and measurability. Stats, insights and analytics prove value and confirm (or not) that marketing campaigns and ideas actually ‘work’. We pride ourselves on educating our clients about measurability, and as such, we empower them. In our latest marketing ramblings, we share what we learned about how significant security is to Google rankings these days, and we confirm the importance of data analysis. Lower Rankings & Client Analytic Data. We are sharing our true story in all its glory! Let’s begin by giving readers some context. The first thing we need to explain is what we do here at Trusted. We are a marketing agency; however, that is not where Trusted started. From day 1, Trusted has been an online directory company. Our directory family is local, and we offer a unique user experience. Our directories provide a restricted number of trustworthy, locally owned businesses in the 40 categories we cover. We launched www.trustedsaskatoon.com in 2011, www.trustedregina.com in 2012, and we are just in the process of bringing the concept to Calgary with www.trustedcalgary.com. As you can imagine, we do experience cross over between the marketing agency clients and the directory partners. We encourage this with preferential rates and exclusive discounts for Trusted Directory Partners on our marketing services. Interestingly, it’s this special relationship that enabled us to see and confirm that we had an issue. We can access many of our partner’s websites, Google Analytics, and it was there that we...
Go On Keep Reading....
The post A Trusted Story – The Importance Of Data In An Aesthetically Focused World appeared first on Trusted Marketing Services.
