Truly Wireless Blog Sales Acceleration: How Far Can It Go?

The Sales Acceleration movement has created an interesting paradox for the modern sales team, and it goes something like this: Automate too much, and you'll fail to build a relationship by coming across as insincere. Automate too little, you'll miss narrow opportunity windows with prospects who need your help (even worse, your competitors will beat you to them). The outcome has been remarkably similar to an arms race, in two respects: The need to join in: not using automation, while your competitors do, leaves you at a clear disadvantage, as buyers are less likely to 'smell' generic outreach Rapidly declining...Continue Reading →