Tru Access Blog THE MILLENNIAL PUSH

"The genius thing that we did was we didn't give up". Of all the great lyrics that Shawn Carter aka Jay-Z has ever penned, this is probably my favorite quote of his. And this wasn't even from one of his songs. This is a quote from Mr. Carter during an interview in response to what he believes has been a key to his success.My message to my Millennial crew today is "keep pushing!" And push in only the way that you and your generation can push; I call it The Millennial Push.The thing that is unique about The Millennial Push compared to any other generational push, is the behaviors and values that have been influenced and inspired by technology. The Millennial Push is not derailed by situations and circumstances; it's actually sparked because of situations and circumstances. This generational trait is also made up in part by the lessons inherited from the two generations that came directly before the Millennials... Generation X and The Baby Boomers.The Millennial Push is powered in part by Generation X's informality and work-life balance attributes. The Millennial drive to succeed also reflects the Baby Boomer attributes of optimism, activism and work ethic. That's right ladies and gentlemen... work ethic!As a generation, one of the things that Baby Boomers are known for is their incredible work ethic. Contrary to popular belief, Millennials share in their parent's work ethic, but with a slight twist. The Millennial work ethic is fueled by passion and purpose. The task at hand needs to be something that they believe in and have a clear understanding of the "why" to be sure that it aligns with their "why".The Millennial Push even has a slight remix to its inherited Gen X attribute of work-life balance. Millennials believe more in work-life integration. They prefer not to separate "who" they are from "what" they do. This also supports the Millennial work ethic attribute, whereas this generation of go-getters are willing to work around the clock on building something that they believe in.At the end of the day, The Millennial Push is necessary for us all, because as this generation pushes forward, it pushes the rest of society forward along with it.My words of encouragement today for my Millennial crew as you continue your Millennial Push is to remember these 3 things...Skills alone will not push you past obstacles. Skills are important, but it's your effort that will make the difference. #MillennialPushWrite down your Life Purpose statement & make it clear. When you want to stop, refer to it as a reminder of why you started. #MillennialPushOne of the most genius things that you can do is to never give up. #MillennialPush