Press Release: TRC : Two-Dimensional Max-Diff, a Market Research Technique, Provides Richer Insights than Traditional Max-Diff, as per TRC White Paper Published in October Issue of Quirk's.

A white paper authored by TRC's Chief Research Officer, Rajan Sambandam, and Senior Research Analyst, Westley Ritz, titled Two-Dimensional Max-Diff Technique was published in the October issue of Quirk's Magazine. The technique is unique in its ability to evaluate features on two variables (such as importance and innovativeness) at the same time, helping make much richer and more nuanced business decisions.(PRWeb October 29, 2018)Read the full story at https://www.prweb.com/releases/two_dimensional_max_diff_a_market_research_technique_provides_richer_insights_than_traditional_max_diff_as_per_trc_white_paper_published_in_october_issue_of_quirk_s/prweb15869510.htm