TranSEND: OfferPipe simplifies mobile card-linked offers for merchants -- 10:14:57(CDT)3-31-2014

Mount Laurel, N.J., March 31, 2014 -- TranSEND, a provider of infrastructure software to the payments industry, today announced the launch of OfferPipe, a new mobile card-linked offers marketing service. OfferPipe helps small- and medium-sized businesses, known as SMBs, tap into large new audiences through mobile advertising placements and personalized offers on Facebook, Twitter, Foursquare and other social media outlets. Business owners can quickly and easily publish digital promotions using their existing point-of-sale (POS) devices. These offers are relayed to digital ad exchanges, which instantly redistribute them to mobile publishers to reach the right consumers at the right times in the right places through geolocation. Consumers link payment cards with OfferPipe to take advantage of instant discounts at the time of purchase.