TrafficSoda Blog Why Scaling Back Marketing in Hard Times is a Costly Mistake

One day, your business is cruising along smoothly, when BAM - the economy takes a nosedive. Your first instinct might be to batten down the hatches, cut costs wherever you can, and ride out the storm. Marketing, with its oft-seemingly-intangible returns, often becomes the first budget line to get the axe. At first glance, this [...]