TrafficSoda Blog Should Your Website List Pricing? The Benefits of Price Transparency (Even When Competitors Hide)

Many businesses, especially those selling to other businesses (B2B), are hesitant to display their prices online. But there are real advantages to price transparency, even when your competitors are playing hide-and-seek with their pricing. Let’s talk about Dan, a small business owner I’ve known for decades.   Dan runs a business manufacturing building material. A pretty […]