Tradeswell: E-commerce optimization startup Tradeswell raises $15.5M

After launching in October, Tradeswell is announcing today that it has raised $15.5 million in Series A funding. Co-founder and CEO Paul Palmieri previously led digital ad company Millennial Media (now owned by TechCrunch's parent company Verizon Media), and he said the e-commerce market today is similar to the online ad market when he was [...]