TL;DR: By merging, TrackMaven and Skyword bring best-in-class analytics together with the only complete solution for content planning, creation, activation, and personalization. Six years ago, I was a CMO. And I was frustrated. The status quo with marketing technology just wasn't good enough. There was no easy way to measure performance across all channels, and...Keep readingThe post TrackMaven + Skyword: Data-Driven Marketing Just Got Simpler appeared first on TrackMaven | The Marketing Insights Company .