Trace: Trace Launches PlayerFocus, an Affordable Video Highlights Service for Youth Soccer

Advanced AI technology tracks individual players on the field, generating personalized highlights for on-demand viewing AUSTIN, Texas, May 02, 2023 --( BUSINESS WIRE )--Trace, the only company that automatically delivers individual player highlights, today announced PlayerFocus, an industry-first AI powered video highlights service. PlayerFocus captures and delivers the game the way parents want to watch it - focused on their son or daughter. PlayerFocus also offers a range of flexible pricing options to eliminate payment friction that comes from needing the whole team to agree, providing a more affordable and convenient experience for a greater number of soccer parents and clubs. Built on Trace's AI technology, PlayerFocus tracks, spotlights and zooms in on each player for an enhanced post game viewing experience. After the game, each player is sent a playlist of their own highlights, unlike other solutions that require a player, parent or coach to spend hours editing raw footage. A better way to watch. An easier way to access. Perfect for busy parents and coaches, PlayerFocus' short form and personalized video highlights meets consumers where they are, delivering the content they want to watch. Parents can rewatch their favorite moments, relive emotions, review plays to help their child improve, and share the best moments with family, friends and recruiters. "Trace is my ultimate 'mom goal.' I use it to celebrate my son's accomplishments and share highlights with family who can't see my son play regularly," said Anna Montarana, a De Anza Force Soccer Club parent. "I've also seen growth in ways I didn't expect for my son. When he's not the one who got the ball in the goal, he understands it's not only about scoring but about everything he did to make that happen. That has been a culminating moment for us." Parents and coaches can sign up for PlayerFocus just how they would sign up for streaming services like Netflix or AppleTV+. And just like those streaming services, highlights are available on-demand, 24/7. Parents can subscribe to all their child's highlights for $15 per month. Additionally, Trace offers a subscription plan for teams and clubs looking to unlock player highlights for every player. The flexible pricing structure makes it easier than ever for families and teams to get started with video. "As parents, we love our kids and want to celebrate their wins and learn from their losses together. Even more, we want to return to that emotion that we felt inside on that amazing goal or that special play," said David Lokshin, CEO of Trace. "With this new offering, we are making it easier and more affordable than ever for parents to access their son or daughter's highlights. They can enjoy watching the game, knowing that every play is captured." Coaches who use video for player development can easily search each player's playlist and quickly find the most teachable moments without sifting through hours of raw video. "Our players understand they are the biggest influence in their own development. Trace shares our vision of putting the player front and center with highlights that save us time and help us zero in on what each player is doing and contributing from their position," said Jeff Baicher, Director of Soccer at De Anza Force. "When you have kids who are totally engaged, love to watch themselves play, come to practice and immediately start talking about the game highlights from the weekend - we've won. There's really nothing else to it." The new PlayerFocus service lays the ground for extending Trace's capabilities beyond soccer, as it moves forward on its vision to capture video highlights of all our best memories effortlessly. To learn more about Trace PlayerFocus please visit www.traceup.com About Trace Trace is an AI video highlights company focused on capturing life's most important memories. Trace PlayerFocus seamlessly identifies, follows, and spotlights each player during the game and automatically delivers a playlist of highlights with your player - front and center. Highlights are sent directly to your inbox so that you can enjoy an enhanced viewing experience focused on your son or daughter. Every week, thousands of games are traced and over one million highlights are automatically captured on Trace for players, coaches and parents to watch, as they develop their skills, and share playlists with friends, family, coaches, and recruiters. View source version on businesswire.com: https://www.businesswire.com/news/home/20230502005375/en/ Contacts Maddie Coe PRforTrace@bospar.com