Top Speed Data Communications posted a video "Channel Development Program ATaaS Video" on VIMEO

There is a growing trend for suppliers of telecom and cloud services to reach new customers through the indirect channel versus selling through their direct sales teams.Some of the benefits of selling through the indirect channel:• Lower Marketing Costs - Most channel partners have an existing, long term relationship with the customer. They are already known and trusted by their local customers. Therefore, much of the cost of identifying, connecting with, and presenting to the customer is eliminated.• Lower Sales Costs - Direct sales people receive a salary and benefits which immediately puts the company in the hole financially because they haven't closed a sale yet. Their quota puts immediate pressure on just getting a sale, instead of doing the right thing for the customer. Conversely, the channel sales person is paid only when a sale is made.• Increased Customer Retention - When a sale is made by a direct sales agent, they receive their full commission and quota retirement and move on to the next opportunity. The channel sales agent is paid a recurring commission over the life of customer's contract. This insures that the channel sales agent will stay in close relationship to customer.• Effective Scaling - Once the channel distribution model is established, and an effective onboarding training process is in place, there is a very low cost associated with adding more channel partners. No need to advertise to hire new direct sales people in remote locations - giving them a salary and benefits or establish and manage new sales offices.The ATaaS Group was formed by experienced executives from the indirect channel. We know what is needed to make the indirect channel sales efforts effective.We offer the following services:• One on one coaching for your indirect channel leaders• Channel Development strategies• Tactical analysis• ROI financial analysis• Indirect channel best practices• ATaaS Group intellectual property and proven tools• Comprehensive Indirect channel assessment analysiso Company cultureo Scalabilityo Process and procedureso Easy to do business with analysiso Personnel assessmento Hiring assistanceo Finding the right indirect channel partnerso Getting the most from your sales and marketing budgetContact us today at 707-321-5921 to find out more about how to make your indirect channel program achieve maximum results.Cast: Steve FarmiloeTags: channel development program and ataas group