TMR Direct Blog What is Offset Printing-And Why Does It Matter for Mailing?

When you use direct mail as part of your overall marketing strategy you'll have to make some decisions about how you're going to get your mailer (whether it's a card, a self-mailer, a brochure, a catalog, etc.) printed. You've got to print something before you can mail it. One of the choices you'll have is whether to use offset printing or go with digital printing.