Tmall: Four Takeaways from Taobao and Tmall's 11.11 Shopping Festival in 2024

During the 2024 iteration of the 11.11 Global Shopping Festival, Alibaba's Tmall and Taobao platforms demonstrated robust consumer demand and evolving market dynamics in China, delivering record-breaking results in Gross Merchandise Volume (GMV), merchant participation, and consumer engagement. This year marked the 16th anniversary of the premier shopping event in China, showcasing the rise of [...]