Tinyloot: Dutch mobile marketing firm iQU acquires TinyLoot and Target Gamers

Netherlands-based mobile marketer iQU has acquired two other mobile marketing companies TinyLoot and Target Gamers. In doing so, the Dutch company is assembling new ways to deal with the challenges of mobile game discovery and monetization. TinyLoot started by rethinking the business model where players pay for games. TinyLoot wanted to turn that on its head, paying [...]