Tingono Blog How to Boost Your Net Revenue Retention (NRR) in 2024

Net revenue retention (NRR) is one of the most important metrics for SaaS businesses. It measures how much revenue you retain from your existing customers over a period of time, taking into account churn, renewals, upsells, cross-sells, and downgrades. A high NRR means that you are not only keeping your customers happy, but also growing your revenue from them.