When developing a marketing strategy, businesses must understand that B2B (business-to-business) and B2C (business-to-consumer) marketing require very different approaches. Though both types of marketing share common goals, such as increasing brand awareness, generating leads, and driving conversions, the way they achieve these results varies significantly. As a company specializing in B2B marketing strategy, Three29 understands these nuances…
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Three29 is a California-based digital marketing firm that provides services such as content marketing and website design and development for businesses.