From binge-worthy streaming suggestions to curated shopping feeds on social media, today's consumers live in a world where tailored recommendations are the norm. This constant flow of hyper-personalized experiences has expanded expectations, with shoppers now demanding the same level of insight and care from the brands they choose.It's no longer enough to offer a great product; retailers must understand individual preferences and provide solutions that seamlessly align with customer needs. Whether shopping in-store or online, consumers expect every interaction to reflect a deeper connection to who they are and what they want.