Coinciding with the SXSW Interactive Festival to promote AT&T Audience Network's new conspiracy thriller series, Condor, Thinkingbox teamed up with NCompass to produce an immersive activation located on Rainey Street in the heart of Austin. The interactive activation featured the series lead, Joe Turner, a former low-level analyst who discovers a CIA scheme that threatens the lives of millions, including his own. Connecting fans with the core narrative of the show, recruits were invited to an in-world agent training facility where they were required to pass three levels of assessment in order to be deemed an elite operative.Cast: thinkingboxTags: SXSW, AT&T, CONDOR, OOH, experiential marketing, digital, advertising and interactive
