The NFL estimates 45% of football fans are female and constitute about 49% of the 108 million-plus people who watched the Super Bowl in 2018.(PRWeb February 01, 2019)Read the full story at https://www.prweb.com/releases/former_pepsi_frito_lay_marketing_executive_mike_wien_highlights_how_women_are_impacting_2019_super_bowl_commercials_in_his_20th_annual_irreverent_super_bowl_ad_review/prweb16069346.htm