The Richards Group, Inc.: TRG's Transformation Continues With a New Logo and Refreshed Brand Identity

Independent Dallas agency The Richards Group has a long and successful history, having built popular campaigns for huge brands, from Motel 6's "We'll Leave the Light on For You" to Chick-fil-A's "Eat Mor Chikin" to the "It Moves With You" campaign for Fruit of the Loom. But the agency took a hit in 2020 when...