As a writer, the idea of promoting your books might leave you feeling uneasy. After all, your books are not generic consumer goods that have been mass-produced at a nameless factory. Your books are your babies. You have worked long and hard to bring them to maturity. So, everyone else should naturally adore them just as you do, right? Wrong. Writing and publishing a book is only the beginning of a long and arduous journey. To get people excited about buying and reading your books, you have to actively promote them. Unlike in the past, when most of your book’s promotion had to be done through the publishers, the internet has made it possible for almost all authors to actively ...
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