How do you entice readers to give you their email? Through one or more reader magnets. That’s a good start, but how do you keep them coming back to see what’s new on your website? The answer is that you need to create a reader magnet initially, then develop a system that keeps readers engaged. This can be fairly straightforward for non-fiction writers, but fiction writers may scratch their heads and come up blank. Fiction author Lorena Angell does an excellent job of keeping her readers engaged and begging her for more. To explain how she does this, let me share a bit more about her books. Lorena writes a young-adult fantasy series called “The Unaltered”, and in each book ...
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