To grab the attention of your audience, you must first know your audience. Tell a personal story using emotional words so the readers can relate. You only have a few seconds to capture the reader's attention, so don't take chances with jargon or vague concepts, be personal, emotional and raw. If you write for a non-profit telling the story must be relatable and inspiring enough to elicit action from the reader. Grabbing your reader's attention is crucial if you want the m [...]
