How many of you just sang along to the tune of Billy Idol's "Rebel Yell"? If you didn't ... you will now! Yes, I'm well aware that this is probably going to be stuck in your head for the rest of the day and that is actually a good thing. Every time it pops in your head it gives you a chance to think about the concept that I'm about to lay down. Halloween has come and gone, November is here and the holiday consumer season is about to be upon [...]
