Press Release: The Mobile Majority : Comprehensive Study by The Mobile Majority Defines Viewability Standards, Produces Industry's First Discussion Framework

SANTA MONICA, Calif., Feb. 27, 2015 /PRNewswire/ -- The Mobile Majority, makers of the first vertically-integrated mobile ad platform, didn't set out to define the terms of the contentious debate on "viewability" - the standard by which to determine whether a mobile ad was seen...