The Logic Group Blog The Trials and Tribulations of an Online Retailer

Whilst shopping online is growing at exponential rates (interestingly Verdict Retail says that online payments will reach the dizzy heights of £62.7bn!) it comes with some downsides for both consumers and online retailers. In the physical world we are getting very comfortable with using our plastic or phone to tap to pay and we expect the same trustworthy, quick and easy experience when shopping online. If you are an online retailer offering your customers a fantastic experience in your virtual store what happens when they get to payment? The experience should be a good one so your customer checks out easily, trusts that their payment will be handled securely and wants to come back. No abandoned baskets for you! Happy days! Certain factors will engender trust online such as recognised brand names, clear contact details and trust marques such as Visa. Additionally being able to pay using PayPal, AliPay, or any other payment method to turn people's heads and wallets will be essential to keep shoppers happy. Online retailers should be thrilled but are they? What if the whole online payment experience isn't a happy one? If consumers are browsing online and the online shopping experience isn't meeting expectations - there will be another opportunity to spend just a few clicks away! The onus is on the retailer, the customer is king (when it comes to payments). If you want to offer pay solutions that are simple to set up, secure and provide great customer experiences to ensure your customers click back again regularly you could take a look here. Or you could keep doing what you're doing and maybe won't take a greater share of that £62.7bn.