The Local Data Company Blog No frills fitness - a strong and healthy market

Just one of the trends we have been tracking over this year at LDC is the increasing focus on all things health and wellbeing, which continues to have a profound impact on the market. For example, in May this year, the ONS released 2017 data on alcohol consumption in the UK which indicated a rise in the number of people that claimed to be teetotal in 16-24, 25-44 and 45-64 age groups. (Source: ONS, May 2018). In line with these figures, we recently released data revealing a significant decrease in the number of pubs, a trend most likely to be linked to the changes in drinking behaviour outlined by the ONS.