Mondelez Predicted: In February, Mondelez issued a global media review in June that is expected to conclude by 1 Jan 2016. Marketing Strategy: In May, the company said it would up its media spend for the remainder of 2015, in an attempt to bolster sales amid the movement from local to regional initiatives. Competition has increased and the company will [...]The post New Business Predictions for Proactive Prospecting in 2015 appeared first on The List.