The Good Bug: D2C wellness brand The Good Bug eyes channel, category expansion

The company plans to broaden its reach through channel and category expansion by exploring new distribution avenues and launching products in additional health segments Founded in 2022 by Keshav Biyani and Prabhu Karthikeyan, The Good Bug is a direct-to-consumer (D2C) wellness brand dedicated to improving gut health. The company's mission is to offer science-backed probiotic [...]The post D2C wellness brand The Good Bug eyes channel, category expansion appeared first on India Retailing.