When a new platform arises brands always seem to find a way to finagle themselves along user content. Here are some brands that have already invested in Instagram Stories, the platform's new Snapchat-like feature:Bloomberg U.K. posted a sequence of Instagram Stories for Super Thursday, a quarterly event when the Bank of England announces its latest view on the state of the economy28% of viewers watched the sequence of stories all the way throughNY Times' story sequence has, so far, been a mix of still and video posts from the OlympicsBustle's Instagram Story about how to make Stories received 75,000 viewsIt also already committed to two weekly shows on Instagram StoriesNike used its Michael Jordan brand Jumpman23 Instagram account to unveil a new Michigan football jersey in the video The Takeaway: Snapchat has Stories, Instagram has Stories, and Twitter has Moments. Who will call the ultimate dibs over ephemeral content?
