TechValidate Blog What's the most effective approach to customer proof?

Buyers' preference for credible content is growing. That's one of the key findings in DemandGen Report's recently published 2017 Content Preferences Survey Report, which revealed over two-thirds of buyers are more inclined to trust peer reviews and user-generated feedback, while 60% say they give credence to content authored by third party analysts and publications. The [...]The post What's the most effective approach to customer proof? appeared first on The TechValidate Blog.