TechValidate Blog How large B2B enterprises like IBM get social proof at scale

It's no secret that customer stories are gold for credibility-whether your goal is to build trust in a new product or equip your salespeople for the daily battle against the competition. There's just one problem. Even though your sales team is begging for case studies and testimonials, they aren't incentivized to help you get them. [...]The post How large B2B enterprises like IBM get social proof at scale appeared first on The TechValidate Blog.