By Jillian Carapella Social media strategy is essential for any business. It provides an easy method for clients to keep up with your brand and serves as a tool for reaching new customers. But with so much content floating around the internet, it's critical for businesses to follow some basic rules for updating on social media. TechTHiNQ recently had the opportunity to attend a few social media branding sessions at Galvanize, and here's what some of Phoenix's experts had to say: