I'm working on a project with a FinServ company who has been a Marketo customer for years and now we are implementing Salesforce Service Cloud for them. For those unfamiliar with Marketo, it is a leading Marketing automation tool that can synch data with Salesforce.com. The idea is that your marketing team does its magic in the marketing tool and any customer/lead behaviour tracked by Marketo, is synced back to your CRM. Anything that changes in your CRM goes up to Marketo so new cam [...]
