TCS: TCS-sponsored marathons generated $2.25 billion in impact, boosted brand value to $21.3 billion: Brand Finance

Tata Consultancy Services (TCS), a global IT services, consulting, and business solutions provider, continues to support the global running ecosystem through long-term sponsorship of major marathons. According to the Brand Finance Marathons 50 2025 report, races sponsored by TCS generated $2.25 billion in local economic impact and $279 million in charitable donations in 2024. The [...] The post TCS-sponsored marathons generated $2.25 billion in impact, boosted brand value to $21.3 billion: Brand Finance appeared first on MediaBrief.