Taskspotting posted a video "TaskSpotting & Barilla | A Word-of-Mouth Activation" on VIMEO

Barilla - the world's leading pasta maker - wanted to drive awareness, trial and advocacy for their pasta and sauces across the UAE. TaskSpotting helped them realize these goals by activating the power of real consumers and inspiring them to become enthusiastic participants in the Barilla brand story.TaskSpotting.comCast: TaskSpottingTags: word of mouth, advocacy, consumer, engagement, social and digital