Tarams Blog Indexing Android Apps

App Indexing App Indexing lets Google index mobile apps just like websites and show your app's content in mobile search results. In other words, if you perform a Google search on a mobile device the search results will not only include the web pages, but also your mobile app, irrespective of whether or not the user has the app installed. This is when the search content is relevant to your app. This helps in increasing the app installs and keeps the customer base engaged. The app indexing concept is outlined in the diagram below: If the user has your app installed, it shows the app in the search results with an open in app link, else Google prompts the user to install the app. Consider the scenario where the user is looking for some details of a movie. The user might have already installed some entertainment apps, but still relies on a Google search for the information. It would be convenient for the user to directly jump into the mobile app from those search results rather than browsing their website on the phone. The screen capture below depicts one such scenario where the user searches for a movie trailer. Along [...]